Storytelling is just a tool. A good tool. But so is a hammer, until you need to drill a hole.

Sellers are not the only benefactors of better alignment between sales and marketing (smarketing).

Do you know what the Twilight movies, Fast and Furious 5, and Jurassic World have in common? (If you say good storytelling, the ghosts of Ar

How can we marketers truly be authentic when our not-so-secret mission really is, now and forever, about making a buck?