Marketing Automation
Automate the Busywork, Accelerate the Buy-In
Marketing automation isn’t just about efficiency—it’s about delivering the right message to the right person at the right time. We help B2B tech companies build smart, scalable automation systems (yes, including HubSpot) that drive engagement, nurture leads, and close deals.
Marketing Automation That Works for You
Timing is everything in marketing—and smart automation gives you the power to deliver personalized, timely touchpoints without burning out your team. But automation without strategy is just noise in a different format. We help you connect the dots between systems, messaging, and moments that matter.
From platform setup and campaign design to lead scoring, email workflows, and behavior-based triggers, we build automation programs that align with your buyer’s journey and your business goals. Whether you’re using HubSpot, Marketo, ActiveCampaign, or another platform, we ensure every workflow is tight, every message is relevant, and every contact is moving forward.
Our approach isn’t set-it-and-forget-it. We monitor, test, and optimize to make sure your automation keeps working harder—and smarter—over time.
Platform-Agnostic Expertise
Whether you’re using HubSpot, Marketo, or something else, we build systems that work across tools—and scale as you grow.
Strategy-First Automation
We connect automation to real buyer behavior and sales goals, not just vanity metrics.
Smarter Journeys, Better Results
Our workflows feel personal, not robotic—so leads stay engaged and keep moving down the funnel.
Turn Data Into Personalized, Scalable Experiences
Marketing automation lets you act on what your prospects are actually doing—visiting a pricing page, opening an email, watching a demo—so you can respond with content that feels relevant and timely. Done right, it’s the difference between being forgettable and being exactly who they were looking for.
We help you use automation not just to do more, but to do it better. That means fewer missed opportunities, more meaningful engagement, and a faster path from contact to customer.
B2B Writers has become a true extension of our marketing team. Whether it’s shaping our brand messaging, refreshing our website, driving our blog editorial calendar, or developing SEO-driven content, they bring creativity, strategic-thinking, and deep industry knowledge to every project. They’ve helped us tell a more cohesive story across all our marketing channels.
– Loreta Tarozaite, Head of Corporate Marketing, Phison
Ready to put your marketing on autopilot—with purpose?
With the right strategy and tools, marketing automation becomes a growth engine, not a guessing game. We help companies like yours build systems that scale outreach, personalize engagement, and empower sales. Let’s take the manual out of your funnel—and put momentum in.
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